Santander expands commitment to rugby with partnership with Lions

the British and Irish Lions having named Santander International as one of his official partners, ahead of the next tour against South Africa.

Santander is a long-time supporter and investor in rugby sponsorship, including Douglas Rugby Club on the Isle of Man and Rugby football federation (URF) Championship club Red jerseys, in addition to owning the naming rights of the stadium.

In addition, the bank is a sponsor of Strive Academy, the place where the Lions will train in Jersey. Outside of rugby, Santander operates a range of alternative sports sponsorships, such as maintaining a partnership between Banco Santander and the Spanish elite the league tournament.

“We are very happy to welcome Santander International to our family of business partners,” said Tom halsey, Commercial Director for The British & Irish Lions.

“Santander International is already a major supporter of rugby in the Crown Dependencies and we look forward to working together to deliver an innovative and engaging program that will allow Jersey residents to participate in the Tour while it is on the island.

“We are very grateful that companies like Santander International recognize the positive social and economic impact that sport can have in the world.”

The Lions arrive in Jersey in ten days to begin preparations for a warm-up match against Japan at Murrayfield Stadium in Edinburgh on Saturday, June 26, before heading to South Africa to face the Springboks for the Castle Lager Lions 2021 Series.

James Pouney, The CEO of Santander International, commented: “We are delighted that the Lions have chosen Jersey to host their pre-Tour training camp and are delighted with the momentum this will bring to our people and our economy, to the businesses of. the island and all the positivity it will bring.

“Santander International believes in the power of sport to improve physical and mental health, and its ability to stimulate the economy after a period of forced stasis. That is why we aim to provide a range of economic, social and sporting programs in Jersey and the Isle of Man.

“Through this partnership, we aim to recognize, reward and inspire residents and visitors and hope that as many people as possible can engage with Lions when they are in Jersey. We have many activities planned and look forward to a successful camp program.

The feasibility of the Lions tour of South Africa had previously been questioned due to the COVID-19 pandemic, with the South African Rugby Union (SARU) arguing that meetings without spectators held behind closed doors would not be financially viable for his clubs.

Rugby Australia had offered to host the tour following a series of successful sporting events that saw spectators return. However, the offer was rejected by the Lions on the grounds that it was “unsustainable”.


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