Queen Latifah’s housing development company to build homes in her hometown

There’s a reason we call her Queen – she always watches over her people.

News 12 recently reported that the artist and tycoon has struck a new deal to create new homes in Newark, NJ through his real estate development company, Blue Sugar Corporation.

“For me, Newark is ours. Newark is yours. And I don’t want people to think they can’t live in their own communities,” she said in an interview with News 12.

Backed by Latifah since 2019, Blue Sugar Corporation since 2019, the company has partnered with New Jersey developer GonSosa Development to spearhead an affordable housing project, which tops out at $14 million.

“The project includes 20 three-family townhouses and a three-story mixed-use building with 16 additional units,” NJ.com reported at the time. “Plans for the building include a fitness center and 1,900 square feet of retail space that will be leased to nonprofit organizations. The 60-unit townhouses will be at market price; the 16-unit building will be affordable.

Blue Sugar recently joined Rise Living’s development for the new mixed-use housing project with the goal of bringing beautiful homes to those who need them most.

New Jersey Lieutenant Governor Sheila Oliver described the project as a “game changer”, while Newark Mayor Ras Baraka believes it will serve as a “pivot” for development in the region.

“I grew up here. I grew up playing in Westside Park, a block away. I grew up learning here. I had a lot of family that lived here,” Latifah said.

She added, “I think it inspires everyone to feel more pride in our neighborhoods,” talking about the new project.

According to Afrotech, the partnership with two other companies is expected to bring a total of 76 townhouse units and 1,900 square feet of space for a non-profit organization to Springfield Avenue near 19th Avenue South 16th Street. and 17th Street South.

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