The island is expected to attract half a million visitors a year by 2032, according to the government.
Enterprise Minister Alex Allinson presented the government’s goal to the House of Keys last week.
He said: âThe Isle of Man visiting agency has a very strong policy and strategy going forward, both to rebuild the reduction in numbers caused by the coronavirus pandemic and the closure of the the aviation industry, and the travel industry as a whole, over the past 18 months; but also to develop the visitor economy and meet the aspiration to have 500,000 visitors to our island by 2032. ‘
The agency’s strategy to encourage tourism, Visit Isle of Man, aims to “improve the island as a special place to live and visit”.
He is currently developing the 2032 âour island, our futureâ visitor economy strategy.
A spokesperson said: âThis is the culmination of a market research and consultancy research program, which has shown enormous growth potential for the economy of visitors to the island.
âThe strategy is designed to provide a clear path to take full advantage of these opportunities.
âIt is designed to complement the strategies, policies and ambitions of all partner government departments, agencies and bodies, and support the future prosperity of existing and new businesses in the island’s tourism economy.
âIt is a strategic document that focuses on improving and developing the accommodation of visitors to the island, the attractions, activities and events offered; raise awareness of the island as a tourist destination and boost the performance of our tourism economy businesses. ‘
In 2018, 145,738 people stayed in paid accommodation on the Isle of Man. Another 98,910 stayed with friends and family, 59,565 business travelers and 4,051 day trippers.
What do you think? How would you attract more visitors to the Isle of Man?
Send an email to [email protected] with your point of view.
If you would like us to publish your letter in one of our newspapers, be sure to include your name, home address, and phone number. We need these so that we can verify the identity of the author of every letter we publish.
We respect anonymity if the author respects it. But you still have to be able to verify your identity.